News & Events
RIP Google Expanded Text Ads: What Advertisers Need to Know
Perhaps the most substantial search pay-per-click (PPC) news in the past few weeks includes Google's wind down of expanded text ads (ETAs). Surprisingly, that doesn't mean all advertisers should abandon them quite yet. In fact, even though the ad format has already officially been sunsetted, Google says they will let their customers to run existing [...]
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Google Ads Bill: The Competition and Transparency in Digital Advertising Law and Its Effects on Paid Search Advertising
The digital advertising space has continually evolved since its inception several decades ago. Major advertisers, such as Google and Facebook, have thus far mainly led the way. That could be changing with The Competition and Transparency in Digital Advertising Bill, and other legislation. The federal government could soon significantly change the landscape of online advertising [...]
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Best Cannabis Marketing Campaigns
As the US cannabis market continues to reach new heights, with sales expected to top $28 billion in 2022, the challenge for any cannabis marketing is to create standout campaigns in an increasingly competitive landscape. The priority has to be a strong showing for 4/20, the single highest grossing day of the year for cannabis [...]
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Reviews Are In: The Hawke Method
Erik Huberman founded Hawke Media in 2014. Eight years and over 3,000 success stories later, his debut book, The Hawke Method, hit shelves March 8. In the book, Huberman distills the art of marketing into three core principles: awareness, nurturing, and trust. Each element is broken down into accessible language that any reader can understand, [...]
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Speaker Spotlight: Learn the Secrets of Lifecycle Marketing from The Sill CEO Eliza Blank
Eliza Blank is not just an innovative entrepreneur with a passion for houseplants dating back to her childhood, but an expert marketer who knows how to build relationships and nurture leads. “We believe in creating multiple channels both online and in real life to meet the customer where they are,” she wrote in a blog [...]
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Doug Ellin Shares the Power of Celebrity Endorsements
Doug Ellin, creator and head writer of the Golden Globe-winning TV show “Entourage,” understands a thing or two about the power of connection — between people and when it comes to brands and products. “Entourage,” based on the life of actor Mark Walhberg and his buds, aired on HBO for eight seasons and spawned a [...]
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Bootstrapping 101 with Glamnetic Founder Ann McFerran
There’s nothing glamorous about bootstrapping a company. Bootstrapping refers to starting a business from virtually nothing, putting every bit of profit back into the company and growing without the help of venture capital or angel investors. Yet, for the businesses who succeed, there is also nothing more rewarding. The queen of beauty bootstrapping, Ann McFerran [...]
Read MoreEmpire Building with Serial Entrepreneur (and Pro Skateboarder) Rob Dyrdek
In an interview for Hawketalk with Hawke Media’s CEO Erik Huberman, pro skateboarder and serial entrepreneur Rob Dyrdek shared that he feels like he came right out of the womb ready to create. The founder and CEO of Dyrdek Machine, a full-service venture studio, and author of “The Machine Mindset,” Dyrdek attributes his intense creativity [...]
Read MoreHawke Media Named Klaviyo Platinum Master Partner
Hawke Media named a Platinum Master Partner by Email and SMS marketing automation platform, Klaviyo! For those who aren't already accustomed with Klaviyo’s solutions, Klaviyo helps eCommerce brands like ZIIP Beauty, SkinnyMe Chocolate and Kaftko quickly grow their businesses and build quality relationships with their customers at scale. Through their partner program, Klaviyo’s team enables [...]
Read MoreMr. Wonderful Shares the 3 Key Components to Great Startup Pitches with Hawke Media
Kevin O’Leary is known for his role as the shrewd investor “Mr. Wonderful” on ABC’s hit series, Shark Tank, where hopeful entrepreneurs pitch their businesses for a chance to secure capital from Kevin and a panel of investors. Now, Kevin is bringing that pitching experience directly to the public. Kevin O’Leary has joined forces with [...]
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