Paid Search
The Challenges of Paid Media in Healthcare Marketing
Healthcare marketers face the same challenges as do marketers in other industries. This is usually around keywords — keywords that are usually either very expensive or very difficult to rank for. However, focusing solely on paid search, there are several factors that make healthcare marketing unique. To successfully use paid search to grow a healthcare [...]
Read MoreThe Importance of a Continuous Advertising Strategy
Continuous advertising is when your ads are “always on,” week after week, during slow seasons as well as busy seasons. Long ago, this was a strategy used primarily by large corporations with deep pockets. With large advertising budgets and the deep discounts from buying in bulk, they would run their ads in newspapers, magazines, and [...]
Read MoreLooking to Boost Your Brand Awareness? Use these Ad Formats
On the surface, brand awareness is a simple concept — before customers will buy from you, they need to know you exist and have some idea of what you offer. As awareness evolves into brand recognition, they will begin to distinguish your brand from the competition, to trust what you have to offer, and to [...]
Read MoreEffective A/B Testing for Your Text Ads on Google AdWords
Google AdWords A/B Testing is important because provides a better understanding of your audience. Testing provides insights on what kind of messaging works, what product/service features are (actually) the most important, and how the brand benefits customers. These insights get you higher quality scores and lower cost-per-clicks, paving the way to greater returns. For newer [...]
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