Social Media

What Kind of Social Media Ads Work With Gen Z?
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Conventional social media marketing often does not work on Gen Z. They are certainly savvy, and the generation will call out any BS they see. And, according to Forbes, 71 percent of Gen Z wants advertising to show more diversity, while 61 percent are willing to pay more for products that are ethical and sustainable.  [...]

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Social Media Photography 101
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Good photography on social media makes it possible for you to stand out above the rest. The right lighting, following the rule of thirds and using a variety of scenes or backdrops is going to get your photos the attention you want. Whether you are in social media marketing, or you are just trying to [...]

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How Brands Can Get Started on TikTok Marketing
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TikTok is the platform to get noticed on today, but in order to get the attention you want, you must understand how it works. You have to be “fun,” your content has to be interesting and you need to reply to comments in order to engage with your followers. TikTok marketing can bring your content [...]

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Road to 10k Instagram Followers: Best of Hawke Media Posts
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Hawke Media's Instagram account just reached 10k followers! We think that's cause for celebration and hope you do, too. First, we'd like to thank The Academy, our friends & family, our clients, our team, the dogs of Hawke, without you we probably wouldn't exist (especially the dogs)...*Queue Music*We want to thank you all by showing [...]

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