Branding
4 UX Best Practices for Promo Codes
Whether your business is a household name or just making waves in the world of ecommerce, you know that many of your biggest promos of the year use a promo code. The impact of proper Q4 holiday planning can’t be overstated, and despite a majority of businesses knowing they need a solid, cohesive strategy, many [...]
Read MoreAll of the Marketing I Saw While Running the New York City Marathon
Anyone who works at Hawke Media knows I run a lot. I run before work, after work, and on my lunch break. Running has been a passion of mine since midway through high school and throughout college, where I received a scholarship to compete in cross country and track. After college, I wanted to find [...]
Read More3 Branding Strategies that You Should Start Working on Immediately
In an increasingly competitive eCommerce market industry, it is getting harder for brands to stand out. Customers have an overwhelming number of brand options to purchase their products. Great product, exceptional customer service, and raving reviews are all excellent differentiating factors. But what makes the customers really stick to a brand is when the brand [...]
Read MoreThe Hard Truth About Content? You Need More Than You Think You Do
Once upon a time, advertising was a one-size-fits-all game of creative ideation. Oftentimes it was about distilling that idea into a single image. Obsessively-crafted in Madison Avenue boardrooms, this image made its way into magazines, onto billboards and into the consumers’ subconscious. Not anymore. Today, marketers have to flood a variety of platforms with branded assets to [...]
Read MoreHow to Maintain High Quality Production in Quarantine
As the global market adjusts to the “new normal”, many industries have had to modify their service offerings. For photo and video production, a service that inherently requires multi-person teams, social distancing and medical sanitation standards have posed substantial challenges. Overcoming these challenges quickly is vital as the interruption caused by COVID-19 has not demonstrated [...]
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