Branding
The Benefits of Pro Bono Marketing and How to Get Started
Even though people generally regard the marketing world as all about dollars and cents, plenty of great promotional campaigns were designed free of charge. Pro bono marketing is easy to get involved with, and offers benefits for the marketer, not just the client receiving free help. What Is Pro Bono Marketing Marketing scholar David S [...]
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10 Ways of Giving Back to the Community (And Why it is Good for Business)
There are plenty of ways that businesses give back to the community that has helped make them profitable. More than just a way to say thanks and spread goodwill, though, capitalizing on business outreach ideas allows companies to build brand awareness, generate positive PR, and more. These are the top benefits of giving back to [...]
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Why Marketing in a Recession is Essential
Businesses often choose to pull back on advertising and marketing during times of economic uncertainty. But this approach is actually not the right one. Instead, businesses should double down on marketing in a recession. This article shows why marketing matters in a recession, with case studies of businesses that benefitted from leaning in to advertising. [...]
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Top 5 Data Visualization Tools on the Market Today
Few things are more important to a company's success than quality data. Without the right tools, though, searching raw data for actionable insights can be a lot like looking for a needle in a haystack. Thankfully, there is a wide range of excellent data visualization tools available today that can transform raw data into graphs, [...]
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What is the Difference Between Branding and Positioning?
You’ve likely heard the terms “branding” and “positioning" used interchangeably in the past, but there are important distinctions between the two. Having an established brand that your customers recognize is one thing, but positioning yourself in the marketplace as a unique provider of your products and services is key to increasing revenues and growing your [...]
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Web Design KPIs: How to Measure Success for UX/UI
If you are trying to measure success for UX/UI, web design KPIs are great options. After all, you want to design a great experience for users. You cannot really be sure whether you have done that or not, unless you measure KPIs and see what they tell you. If you are not getting good user [...]
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What Are the Top Branding Marketing Services?
Marketing via branding services can often feel nebulous — a company knows it needs help with branding but doesn’t know where to start or how to measure effectiveness. An agency that specializes in branding or design can often provide expert insight. To help guide marketers in this situation, we’ve compiled a list of all the [...]
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Most Important Elements of eCommerce Website Design
Today’s ecommerce market might be worth over $750 billion in the US, but gone are the days where a good product was all you needed in order to make a profit. A quarter of Americans now shop online at least once a month and competition is so fierce (Amazon already has 41% market share) that [...]
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How to Build Your Brand on Social Media
Social media branding is no longer an option for marketers in 2022. Perhaps a decade ago, you could ignore Facebook and other platforms. That’s no longer true Your competitors are using social media to target your customers even if you are not. It’s how your target audience connects with one another to establish a community [...]
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Best Cannabis Marketing Campaigns
As the US cannabis market continues to reach new heights, with sales expected to top $28 billion in 2022, the challenge for any cannabis marketing is to create standout campaigns in an increasingly competitive landscape. The priority has to be a strong showing for 4/20, the single highest grossing day of the year for cannabis [...]
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