Branding
Ad Copy Strategy 101: Boost Your ROI with These Tips
Paid search and social media advertising have taken off in recent years, with 65% of small businesses engaging in PPC (pay-per-click) marketing. The most popular platforms for PPC marketing include Google Ads, Facebook and programmatic display campaigns. Each channel has its own set of ad copy considerations, and the most successful brands are the ones [...]
Read More5 Crucial Steps for Building Effective Creative Strategies
“If you don’t know where you are going, you might wind up someplace else.” This comical yet irrefutable logic attributed to baseball great Yogi Berra is especially true when it comes to marketing. Your creative strategy is the road map you’ll use to guide your brand to where it needs to be, drive sales and [...]
Read MoreHow to Double Website Conversion: Part 2
In Part 1 , we covered the how of doubling website conversion rate. This week, we're telling you when to implement those strategies.When visitors first arrive on siteEngage shoppers right when they arrive on your site. This will ensure that your pop up will get maximum exposure. This is the most common method of engagement [...]
Read MoreHow to Double Website Conversion: Part 1
Whether you’re a blogger, publisher, small business owner or online retailer, today’s competition across the web is so incredibly fierce. Combine the massive amounts of information and competition with the short attention span of the general consumer and you’ve got a market where it’s tough to stick out from competitors. So when a visitor comes [...]
Read MoreThe Best E-Commerce Website Design - Part One
Editor’s Note: This is part one of a two-part series. Please click here for part two. Gone are the days where a good product was all you needed in order to make a profit. Commerce has not only shifted, and lives, online, it has made major moves towards mobile, increasing the importance of mobile-cross platform [...]
Read MoreThe Best E-Commerce Website Design - Part Two
Editor’s Note: This is part two of a two-part series. Please read our first post on Thurs., Sept. 15.As we previously discussed, there are three main things you need to create a great e-commerce website design - quality photos, unique layouts and easy navigation. Your website also has to provide “little extras” that play a [...]
Read More7 Tips to Create the Best Mobile Friendly Site
As technology evolves, more and more of the platforms we use every day are turning mobile-friendly; or in some cases, mobile-only. 2.71 billion people own smartphones in 2019 and Google prioritizes mobile-friendly sites, which means it's essential that e-commerce companies optimize for mobile. A mobile website and/or app has an entirely different feel than a [...]
Read MoreHow to Design a Brand Logo
Is designing your brand logo something you should address only once all your other marketing design is set in stone, or a priority task to tackle before building out your branding any further? Is it a work in progress that will evolve over time, like the six different iterations of the Apple logo, or a [...]
Read MoreUnderstanding Design C.R.A.P.
Some design is just CRAP. Some crap can be beautiful, and some crap is just… crap. There is a difference between the two. One is executed following foundational design principles that structure any asset for success, and another is executed with no guidelines or understanding of design principles. How can you make sure you are [...]
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How to Design for Your Next Guerrilla Marketing Ad
You probably don’t realize it, but the world around us is filled with tons of untapped potential to make some very power marketing messages using simple design. Nature and architecture are both full of crazy patterns, abstract figures, natural and unnatural shapes, all looking to be designed into something clever. Some brands are already using [...]
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