Hawke Media
Hawke AI Report: A Shifting BFCM Paradigm
Spreading Sales Across November The Black Friday and Cyber Monday season is stretching beyond its traditional boundaries, turning into a month-long event. This year, sales were more evenly distributed throughout November. The first week of November alone showcased a significant jump in sales compared to last year, marking a departure from the concentrated sales period [...]
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What's Next in AR/VR for Marketing?
The integration of Augmented Reality (AR) and Virtual Reality (VR) in marketing has been transformative, signaling a new era in how businesses interact with consumers. AR and VR are not just futuristic concepts but are actively shaping the present and future of marketing. Their ability to create unique, immersive, and personalized customer experiences positions them [...]
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HAWKE MEDIA ACQUIRES NOTED AGENCY LONE FIR CREATIVE BECOMING CRM JUGGERNAUT
US based firm to bolster its ever-growing portfolio through StoryBrand approach Santa Monica, CA– November 6, 2023 – Leading U.S.-headquartered marketing agency Hawke Media has announced the acquisition of Northwest digital marketing firm Lone Fir Creative for an undisclosed purchase. The deal, which is expected to strengthen both parties' Diamond HubSpot Partnerships, promises to establish [...]
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Evaluating The Impact of Offline Touchpoints on Online Conversions
Evaluating the impact of offline touchpoints on online conversions is a critical aspect of modern marketing strategies. This analysis involves understanding how traditional, physical interactions with customers influence their online purchasing behaviors (and often vice versa). What Are Offline Touchpoints? Offline touchpoints refer to any customer interactions that occur outside of the digital landscape. This [...]
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The Definitive Guide to Paid Search
Definition of Paid Search What is Paid Search? Imagine you're in a library, and you're looking for a book on a specific topic. There are books that the librarian recommends because they are popular or very good (this is like organic search). But then, there's a special section where authors or publishers have paid money [...]
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From Prediction to Prevention: The AI Solution to Product Returns
The Hidden Costs of Returns We've all been there—buying something online, only to realize it's not quite right. For us, it's a simple click or a trip to the store to make a return. But for businesses, it's a whole different ball game. Returns come with costs and not just the obvious ones. Direct Expenses: [...]
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Leveraging Predictive Analytics For Advanced Audience Targeting
Predictive analytics is an evolving field that offers businesses an unprecedented view into potential future events based on historical data. It moves beyond just understanding what has happened to provide insights into what might happen next. How Does It Work? Basics: At its core, predictive analytics employs statistical algorithms and machine learning techniques on historical [...]
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Why Now Is the Best Time in History to Start a Business
A few months ago for the Hawke Talk podcast, Erik Huberman was speaking to entrepreneur Marc Randolph about the foundation and small beginnings of Netflix. At one point (about 36 minutes in, if you want to skip ahead), Marc talked about how long it took to develop the framework for the original Netflix website. He [...]
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Ecommerce Marketing Benchmarking Report 2023 from HawkeAI
2022 was a wild journey for ecommerce businesses, regardless of size or industry. At times, economists were screaming from the rooftops that it was all falling apart, but the year ended with trendlines moving in the right direction. As paid media struggled to keep up with changing privacy restrictions and increased competition, other digital marketing [...]
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Hawke Media's 2022 BFCM Report
Powered by HawkeAI, we've aggregated data from 1000s of ecommerce businesses in Meta, Google, and beyond to give you a pulse on your digital advertising performance for the month of November and Cyber Week. The 2022 BFCM Report gives the state of ecommerce marketing in the final weeks before BFCM and the launch of the [...]
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