Hawke Media
The 3 Principles of Marketing: Awareness, Nurturing, and Trust
Three Principles of Marketing There are three core principles of marketing that can be found in The Hawke Method, written by Hawke Media CEO and founder Media Erik Huberman. In this comprehensive book on marketing, Huberman expounds on these principles of marketing: awareness, nurturing, and trust. Hawke Media has used these marketing principles to grow [...]
Read MoreeCommerce Week: How to Pick the Right Platform for KPI-Crushing Virtual Events
From one-on-one video conference meetings to blockbuster interactive pro sporting events, hosting virtual and going digital continues to be a popular way for people to get together safely. However, just as with any other platform, it’s important to use the right tools. If you’re hosting a company webinar or talking to clients one-on-one, a video [...]
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HawkeStar Spotlight October: Tammy Yang, East Coast Partnerships Manager
Each month, Hawke Media names one of its own to be HawkeStar, which is our take on employee-of-the-month. Those chosen to be HawkeStar embody the company values, which are: Get sh*t done Learn quickly Be cool We highlight each month's HawkeStar, because those who embody these values deserve recognition from their peers. Here are some [...]
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Doug Ellin Shares the Power of Celebrity Endorsements
Doug Ellin, creator and head writer of the Golden Globe-winning TV show “Entourage,” understands a thing or two about the power of connection — between people and when it comes to brands and products. “Entourage,” based on the life of actor Mark Walhberg and his buds, aired on HBO for eight seasons and spawned a [...]
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Bootstrapping 101 with Glamnetic Founder Ann McFerran
There’s nothing glamorous about bootstrapping a company. Bootstrapping refers to starting a business from virtually nothing, putting every bit of profit back into the company and growing without the help of venture capital or angel investors. Yet, for the businesses who succeed, there is also nothing more rewarding. The queen of beauty bootstrapping, Ann McFerran [...]
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eCommerce Week LA 2021 Fosters Community and Accessibility for Brand Marketers
They say it takes a village and eCommerce Week LA™ 2021 proves that. eCommerce Week LA™ is the product of Hawke Media’s experts collaborating to produce an event experience that none of us could have created individually. Our stellar host Chidi Ezemma, countless members of the Hawke Media Team, our sponsors, and our partners all [...]
Read More15 Best Marketing Books of All Time
It’s hardly groundbreaking to say that digital marketing never stops evolving — and at Hawke Media, we’re constantly evolving our knowledge of best practices of marketing, sales, and ecommerce. How do we do that? We read. We read all the best marketing books we can get our hands on. So we launched a poll and [...]
Read MoreOut of the Nest: Chatbot Conversational Chatter
With messaging apps on the rise and the demand for conversational marketing increasing, 2021’s outlook for chatbot marketing continues to rise towards what Insider Intelligence predicts will become a *$142 billion industry by 2024 – up 4,971% from 2019 (from $2.8 billion). For this week’s deep dive, we’ll take a look at the growing chatbot [...]
Read MoreHandshake of the New Normal
The Digital Handshake Imagine this: It’s 2019, you’re at a conference or trade show surrounded by hundreds of potential business leads and revenue opportunities. Your stand is looking great, there is collateral on-hand containing tons of valuable information for your customer, and you’re confident in knowing how to communicate the benefits of your business to [...]
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4 Tips for Taking Advantage of Amazon Prime Day
For the first time ever, Amazon expanded Prime Day over two days on July 15th and July 16th, 2019. Fast forward to 2023, Amazon Prime Day has continued to grow exponentially, with the event generating over $12.9 billion in sales. This was a significant increase from $4.19 billion in 2018 and $2.41 billion in 2017 [...]
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