Strategy
eCommerce Checkout Flow Best Practices for Your Business
This is a guest blog post written by Ally Ortolani, junior content strategist at Easyship. Easyship is the leading shipping platform that powers ecommerce merchants to scale their business globally. Sign up for a free account and get instant access to high-volume discounts on 250+ couriers. Creating an optimized checkout process can significantly improve conversion [...]
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6 Design Hacks to Make Your Life Easier
No one wants to reinvent the wheel, or worse, spend hours and hours on something only to find out no one plans on using it. As such, any time-saving tips or design hacks to help the beleaguered, overworked creative would be welcomed. There are simply too many design requests made by too many different departments [...]
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Is It Time To Rebrand or Make Brand Updates?
Your brand identity is arguably your company’s most valuable asset. Your brand encapsulates the trust you have with your customers, it communicates your identity and values, and with any luck, it’s recognizable and memorable to continue growing your audience. Perhaps you feel like your brand is in need of a face-lift, though. Is it time [...]
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Get Sky-High Revenue With These Cannabis Marketing Compliance Tips
Marijuana legalization obviously varies state by state, and so do the laws that surround it. As cannabis brands and dispensaries enter the marketplace, they need to consider both local and federal laws when it comes to suppliers, distribution, and — for our purposes — marketing. Cannabis marketing and advertising presents unique challenges. Here are the [...]
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How To Scale for Growth With a Brand Guide
A brand style guide is a document that compiles rules for the use of creative assets and messaging across all media and channels, providing consistency and clarity to the visual components of marketing. It is an internal document that makes sure everyone represents the brand visuals well, so that you have a consistent and recognizable [...]
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The Challenges of Paid Media in Healthcare Marketing
Healthcare marketers face the same challenges as do marketers in other industries. This is usually around keywords — keywords that are usually either very expensive or very difficult to rank for. However, focusing solely on paid search, there are several factors that make healthcare marketing unique. To successfully use paid search to grow a healthcare [...]
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How Third-Party Shipping Software Can Help Shopify Merchants Grow on New Selling Channels
This is a guest post by the editorial team at Hawke Media partner, ShipStation. Shipping may seem like the final step in an order lifecycle, but shipping touches so many other areas of your business that you need to be able to centralize fulfillment. Platforms like UPS Worldship or Shopify Shipping are great platforms. But [...]
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When Should You Use Gated Marketing Case Studies?
Your customer is looking at some interesting marketing case studies on your website and all of a sudden a pop-up window appears. Enter your name here. What’s your email address? Where do you work? The case study they’re itching to read is gated content. Now what? Although it may not be what the customer expected, [...]
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When Should an eCommerce Business Go In Stores?
If it worked for Warby Parker, Allbirds, and Casper, it could work for you. These companies are well-known ecommerce brands that took their strategy in the opposite direction: opening brick-and-mortar retail stores. This seems counterintuitive, as the promise of the internet was that retailers would do away with physical stores altogether. Yet this strategy has [...]
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How to Grow Your Brand with TikTok
This is a guest post by Katie Minehan of the content marketing team at Gatsby. It’s no secret that TikTok is the newest social media star – this relatively young platform has taken the world by storm and shows no signs of stopping, with 1 billion monthly active users (as of January 2022) – enough [...]
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