Strategy
How to Benchmark Your PPC Data
Generating website traffic with PPC (pay-per-click) advertising is becoming increasingly difficult, given the competition for today’s digital audience. Customers are inundated with competitive offers and new solutions. That’s why now - more than ever before - your digital marketing team must become experts in PPC data benchmarking. PPC advertising generates $2 of revenue for every [...]
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Sunsetting Google Chrome Third-Party Cookies: Marketer Preparation Tips
Google is rolling out yet another update. This time it involves the sunset of the Google Chrome third-party cookies. Does this mean more difficult times ahead for marketers? Possibly, but the growing pains will be short-term if you’re well prepared. Check out some alternatives to Google Chrome third-party cookies and see why they might just [...]
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How to Successfully Market Your Business in a Recession
Whether you fought to stay afloat during the Great Recession or simply heard the horror stories, you likely well know that it’s a big mistake to stop marketing in a recession. But that doesn’t mean you should keep on doing what you’ve always done. The marketing tactics that work best during days of excess fail [...]
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Why Marketing in a Recession is Essential
Businesses often choose to pull back on advertising and marketing during times of economic uncertainty. But this approach is actually not the right one. Instead, businesses should double down on marketing in a recession. This article shows why marketing matters in a recession, with case studies of businesses that benefitted from leaning in to advertising. [...]
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HawkeAI: Automate Marketing Strategy
The future of marketing is here! After 7 years in development, we’re excited to announce the launch of HawkeAI, the future of automated marketing. This expands the suite of services from Hawke Media so that you can set your marketing strategy on autopilot. What is HawkeAI? The launch of HawkeAI is a defining moment in [...]
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How to Use QR Codes to Strengthen Your Omnichannel Marketing
This is a guest post contributed by the Editorial Team of Hawke Media Partner Brij. In today’s multi-channel commerce environment, it’s critical for brands to have an omnichannel marketing strategy. Brands need to continuously innovate their marketing and deliver a consistent and personalized experience across all channels to convert customers, while also trying to retain [...]
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The Value of Intellectual Property
This is a guest blog post written by a team member from Hawke Media's partner, NXT Level. NXT Level helps its customers elevate everything from advertising to helping them raise capital. What most entrepreneurs don't understand about intellectual property (IP), is that it is the foundation of a solid business. Your patents, trademarks, copyrights, website [...]
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How to Build Your Brand on Social Media
Social media branding is no longer an option for marketers in 2022. Perhaps a decade ago, you could ignore Facebook and other platforms. That’s no longer true Your competitors are using social media to target your customers even if you are not. It’s how your target audience connects with one another to establish a community [...]
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Best Cannabis Marketing Campaigns
As the US cannabis market continues to reach new heights, with sales expected to top $28 billion in 2022, the challenge for any cannabis marketing is to create standout campaigns in an increasingly competitive landscape. The priority has to be a strong showing for 4/20, the single highest grossing day of the year for cannabis [...]
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13 Photoshop Tips for Marketing Design
What are your marketing design options if you want a more professional and customizable end product but can’t afford to hire an in-house designer? If you rule Photoshop out as a tool for professionals only, think again. A few simple, easy-to-learn tools go a long way, allowing you to produce marketing materials that look professional [...]
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