Paid Media
Your Paid Social Media Advertising Schedule for Black Friday Success
Black Friday and Cyber Monday offer businesses tremendous opportunities for revenue generation. Cyber Monday saw a shocking $12.7 billion in online sales in 2023, representing a significant increase from previous years. Black Friday also experiences enormous traffic both in person and online, hitting $11.8 billion in 2023. To seize these opportunities, however, you need to [...]
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Super Bowl Commercials 2024: Do They Still Matter
For some, the 50 or so Super Bowl ads are more exciting than the game itself. It’s advertising at its peak: million-dollar budgets, mesmerizing creative, and a hyped-up audience. In 2021, people were talking about the Bud Light Sletzer Lemonade commercial long after the lackluster Tom Brady/Patrick Mahomes matchup — which was, for all intents [...]
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Mastering Paid Social Media Advertising
Introduction to Paid Social Media Advertising Welcome to the refreshingly dynamic world of Paid Social Media Advertising! As a marketer, you're already aware that this is a bustling marketplace, where creativity, strategy, and data dance together. Definition and Importance in Modern Marketing Definition: Paid Social Media Advertising is the art and science of placing targeted [...]
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A Pre-Black Friday Hawke AI Snapshot: Web Traffic Surge & Engagement Puzzles
Understanding Site Dynamics: A Shift in Consumer Behavior As we approach the bustling period of Black Friday and Cyber Monday, there's a distinct shift in how consumers are interacting with brand websites. Data from this November reveals a noteworthy trend: site sessions have increased significantly compared to October, outpacing traditional seasonal patterns. This surge suggests [...]
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The Definitive Guide to Paid Search
Definition of Paid Search What is Paid Search? Imagine you're in a library, and you're looking for a book on a specific topic. There are books that the librarian recommends because they are popular or very good (this is like organic search). But then, there's a special section where authors or publishers have paid money [...]
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Your Essential BFCM Google Ads Checklist
With more than 63% of users having clicked on a Google Ads advertisement at least once, and ad click-through rates (CTR) often doubling during the holiday season, it’s clear that ads are never more critical than in the lead-up to Black Friday and Cyber Monday (BFCM). Effective planning and execution of your Google Ads strategy [...]
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Boost Your Marketing Impact: Relationship Between Paid and Earned Media
At Hawke Media, we offer a lot of different digital marketing services including SEO, lifecycle marketing, paid search and social… the list goes on and on. We know a thing or two about creating synergy across your marketing channels. There’s one aspect of marketing, however, that often gets excluded from advertisers’ comprehensive strategies… earned media. [...]
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How to Leverage WhatsApp Marketing (A Guide for DTC Brands)
This is a guest blog post from Hawke Media's partner, LimeChat. Learn more about the Hawke Media Partner Network. As social media and messaging apps continue to dominate online communication, businesses worldwide are seeking innovative ways to harness these platforms for growth. Among them, WhatsApp stands out for its extensive user base, surpassing 2 billion [...]
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PPC Trends Going Into May 2023 from HawkeAI
The second quarter of 2023 has marked the end of more efficient spending on traditional PPC platforms. Ecommerce brands had been reaping the rewards of lower CPM and CPC in Q1 after the higher costs of peak retail moments in Q4, and now those metrics are starting to increase again. Across the board – for [...]
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How Much Should I Spend on Paid Media: Why It's Worth the Investment
PPC can be a quick solution to your marketing woes. When done right, paid media delivers fast and sustainable results. However, brands must be willing to invest in their paid media budget. When done right, PPC drives traffic, generates leads, and increases revenue. Just know that collecting data, adjusting, and testing takes time and budget, [...]
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