Paid Media
Advantages of Mobile Marketing on Facebook
Tapping into the largest online social network can be advantageous for advertisers attempting to grow their brand and develop a strong digital footprint. Advertising on mobile devices only enables advertisers to reach users more efficiently. I will outline the benefits derived from placing advertisements on the mobile newsfeed and Facebook’s Audience Network only.Facebook announced in [...]
Read MoreWhich Social Media Platform Is Right For Your Business?
I would recommend using social media platforms organically to engage with your brand’s customer base, but I don’t know that EVERY social media channel is necessary for growing your brand via paid acquisition marketing. Before deciding which channels are best for your business, it is important to consider several things: What is my objective? What [...]
Read MoreYour Quick Guide to Pinterest Advertising & Promoted Pins
Already running campaigns on Facebook and Instagram and want to expand to another platform, or simply want to learn more about another paid social media marketing option? Here is your quick guide to Pinterest promoted pins, which covers the basics, ad formats, and overall best practices.Pinterest is a great platform to grow brand awareness because [...]
Read MoreLeveraging Influencers Into Your Affiliate Program
Loyal audiences averaging in millions of subscribers for influencers all over social media have proven that their followings can convert into sales. Affiliate marketing ties into this, how? Performance-based marketing is often referred to as another term for affiliate marketing in which individuals are given customized links to track any sales generated from their promotional [...]
Read MoreGet the Most Hearts on Your Next Instagram Sponsored Ad
Most advertisers are shifting their focus and budgets to Instagram sponsored ads. Why? The secret is simple: Instagram is easy. You won’t need any kind of professional equipment or a big budget to get started. Instagrammers don’t want perfection, they want to know they are understood.1.The Composition of an AdInstagram Ads are powerful because they [...]
Read MoreConfused About Google's AdWord Auction? Think About Blue Pencils.
Blue pencils. Huh? Don’t worry, we’ll get there. But first let's talk about how Google's AdWord Auction. How those Google ads work. You know those ads that appear above or to the right of your Google search results? You have Google’s Second Price AdWords Auction to thank for them. Here’s essentially how it works: Companies [...]
Read More10 Tips for a Killer Facebook Marketing Strategy
Here are 10 tips to ensure that your Facebook marketing strategy is as effective as possible. 1. Use Chatbots Marketing on Facebook Messenger with chatbots is a great way for brands to interact with potential and current customers. Designed to mimic human responses and interaction, chatbots are an automated way for brands to give individualized [...]
Read MoreMarketing Mythbusters: 5 Myths that Could Derail Your SEM Strategy
Search engine marketing (SEM) is a critical element to the growth of any digital business. However, there are some dangerous assumptions that even seasoned SEM specialists make far too often. Not to worry - we’ll break down these myths and give you the truth behind successful SEM strategy:Related content: 4 Effective Non-Search Google Ads (and [...]
Read More
Facebook Advertising Tips: Budgeting for New Acquisition vs. Retargeting
Many brands, whether they’ve been running new acquisition campaigns on Facebook or are completely new to the paid acquisition game, ask me: “how much money should we be spending on retargeting?” The answer comes down to several factors. Here’s what to consider when weighing how to allocate some of your budget to retargeting: How big [...]
Read More4 Effective Non-Search Google Ads (and How to Use Them)
Google AdWords is the largest digital advertising platform in the world. Typically, when people think Google ads, they think search ads, but the AdWords platform offers many other formats across other Google products outside of search that can be used at various stages of the marketing funnel. This breadth of options makes AdWords not only [...]
Read More