Paid Media
7 Highly Effective Ways to Improve CPM
Did you know that Google Ad Network CPMs increased by 30 percent in 2022 but they are still lower than typical social media platforms? That statistic includes both YouTube and display ads. Additionally, Tiktok is still a cost-effective marketing channel because it’s the new kid on the block, but CPMs there doubled in 2022. The [...]
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What to Expect When You Outsource Your Paid Media
Whether a paid search program is brand new to you or it’s your most cherished revenue stream, it can be intimidating to start working with an outside agency. Before you ever fill out a lead form, it can be helpful to know what to expect when you outsource your paid media. Of course, every company [...]
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Your Before-You-Kill-A-Campaign Checklist
You’ve done all your keyword research, kept abreast of emerging trends, and reviewed the analytics prior to launch. You have an established digital footprint and a strong online presence across multiple digital marketing channels. This advertising campaign should be driving targeted traffic to your website, but for some unknown reason, it isn’t. With PPC (pay-per-click) [...]
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The Value of Consistency in Your Marketing Reporting
Online marketers don’t just need data from their analytics software, but they need informative data. That starts with having consistent data across the entire duration of a business’ online marketing efforts. We’ve made consistent and informative data the centerpoint of HawkeAI digital marketing insights tool. Here’s how to ensure the data you take action on [...]
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How to Benchmark Your PPC Data
Generating website traffic with PPC (pay-per-click) advertising is becoming increasingly difficult, given the competition for today’s digital audience. Customers are inundated with competitive offers and new solutions. That’s why now - more than ever before - your digital marketing team must become experts in PPC data benchmarking. PPC advertising generates $2 of revenue for every [...]
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Sunsetting Google Chrome Third-Party Cookies: Marketer Preparation Tips
Google is rolling out yet another update. This time it involves the sunset of the Google Chrome third-party cookies. Does this mean more difficult times ahead for marketers? Possibly, but the growing pains will be short-term if you’re well prepared. Check out some alternatives to Google Chrome third-party cookies and see why they might just [...]
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10 Reasons for Social Media Marketers to Look at Pinterest Paid Social Ads
Pinterest is a social media platform that allows users to search for "pins" and save them to their own "boards." The service is popular primarily among creative people looking for inspiration in home decor, arts and crafts, culinary presentations, and more. It serves as a search engine for a variety of demographics. Pinterest is hardly [...]
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5 Money-Saving Hacks for Brands This Holiday Season
Black Friday is weeks away, but make no mistake: the holiday shopping season has already begun. Last month, we shared all kinds of resources to get ready for Black Friday and Cyber Monday (BFCM, also referred to as the Cyber 5) in your paid search, SMS, email, and more. But with rising inflation, brands are [...]
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10 Ways TikTok is Winning the Paid Social Game
In the last couple of years, TikTok has gone from a niche social media platform to one of the most influential advertising channels in the world. Despite its fast growth and outsized influence, a lot of marketers aren’t using the medium because they’re intimidated by it. Hawke Media expert Shannon Enos breaks down why TikTok [...]
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Does Social Audio Make Sense For Your Brand?
Back in March of 2020, something very special happened in the world of social media. A new online app, “Clubhouse,” made its debut. Almost overnight, the novel concept turned into a phenomenon called social audio. Originally labeling itself as a “social audio app,” Clubhouse became the first social audio platform of its kind. What is [...]
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