Paid Media
Marketing Mythbusters: 5 Falsehoods That Could Foil Your Facebook Advertising
Facebook advertising is one of the most effective ways to grow brand awareness. But before you fire up your ad campaigns, here are five misleading myths you should avoid.1 - Facebook ads are all you need to grow your brand.Facebook, like cereal, is only one part of a healthy, balanced marketing plan. While Facebook advertising [...]
Read MoreGoogle’s New Mobile SERP: What It Means for SEO and SEM
Last week, Google released an update to its mobile search engine results page (SERP) layout, aiming to help searchers find the content most relevant to their searches more quickly. Not only are results prioritized differently, with organic results appearing well below ads and rich content (video, hi-res images, questions and answers, related searches, reviews and [...]
Read MoreYouTube Advertising: Tools & Tips to Optimize Your Video Ads
With over 1.8 billion users, YouTube presents an opportunity for advertisers to reach an audience already primed to consume content. Indeed, video ad spend is on the rise, expected to grow 44% by 2021. YouTube advertising makes up a significant portion of that spend.As advertisers allocating more of their budgets into video ads on YouTube, [...]
Read MoreFacebook Video Ads: Tips for Optimizing Your Campaigns
As we mentioned in yesterday’s post about YouTube advertising, digital video ad spend is on the rise. Along with YouTube, Facebook video ads take up the lion’s share of this spend. Though marketers and brands should take advantage of both platforms’ video ad opportunities, they should be aware that video ad strategies differ greatly from [...]
Read MoreAwareness Campaigns: Expanding the Paid Media Sandbox
There’s no denying that the cost to advertise on major digital platforms like Facebook and Google continues to increase as they become more and more saturated and as advertisers generally target the same audience (millennials). Alternative digital platforms (like Snapchat, Pinterest and TikTok) don’t offer the same scale and performance (yet), while other channels (like [...]
Read MoreHow to Create and Use Facebook Carousel Ads
Facebook offers a variety of ad formats, but one of the most effective is carousel ads. They’re a great way to showcase multiple products, specific details about one product or develop a brand story over several slides. We’ll dive into what these are and best practices on how to use them to advertise your brand [...]
Read MoreMarketing Masters: Amazon Clients Driving Revenue During COVID-19
Since its ascension to becoming the most relevant online e-commerce platform on the internet, Amazon has been a company business owners everywhere need to take a stance on. Business owners everywhere are asking questions like, "what percentage of my target audience is being lost to competitors on Amazon?" "If we start to sell on Amazon, [...]
Read MoreMarketing Masters: Segmenting Facebook Audiences and Optimizing for Conversion Efficiency
Facebook has become one of the first social media platforms to reach maturity from an ad buying perspective. Gone are the days of having your organic reach carry your brand as more and more companies look to monetize their digital presence through paid ads. As Facebook ad prices continue to rise year over year, brands [...]
Read MoreMarketing Masters: Barstool Sports Taps into Consumer Intent to Monetize Massive Following
Barstool Sports started as a newspaper in August of 2003. Founder and President Dave Portnoy frequently references that blood, sweat and tears that went into growing the company to be a media mastodon. Since then, companies have more than taken notice and Barstool has been bought twice by investors. The Chernin Group bought a majority [...]
Read More5 Game-Changers in The Future of Discovery Commerce
Whether you tuned in live and want to brush up on some of the finer details or you’re tuning in for the first time, “The Future of Discovery Commerce with Facebook and Hawke Media” was 2-hours of action-packed edutainment. We broke out the Santa hats to show brands that it’s time to dust off their [...]
Read More