Email & SMS
New Year, New Contacts, Now What? Manage Your Email Lists Using Email and SMS Marketing
Have you emailed your new contacts yet? Marketers might want a breather after the winter selling season concludes, but the moment the boxes and gift wrap are thrown out is the perfect time to start nurturing new leads using email, SMS, and more as part of a lifecycle marketing strategy. Rather than simply jump from [...]
Read More
Speaker Spotlight: Learn the Secrets of Lifecycle Marketing from The Sill CEO Eliza Blank
Eliza Blank is not just an innovative entrepreneur with a passion for houseplants dating back to her childhood, but an expert marketer who knows how to build relationships and nurture leads. “We believe in creating multiple channels both online and in real life to meet the customer where they are,” she wrote in a blog [...]
Read MoreWhat Every Brand Should Know About Lifecycle Marketing
Until the past several years, most companies could concern themselves primarily with sales if that’s what they chose to do. Many would focus on developing relationships with their customers, but others — especially the early eCommerce marketers — were more than happy to go after the initial sale and then repeat the marketing process with [...]
Read MoreKlaviyo vs. Mailchimp: How to Pick the Right ESP for Your Brand
If you’re looking for an email service provider, a quick web search will reveal that you have a lot of options — probably too many to sort through efficiently. However, if you take a few moments to look at your own inbox (not your spam folder), you’re going to find that the companies you have [...]
Read More6 B2B Email Marketing Best Practices All Companies Should Know
While consumer marketing trends may move from Facebook to TikTok and back to Google again, the strongest pillar of B2B marketing continues to be email. However, today’s purchasers and decision-makers are a lot more discerning when it comes to email than they were several years ago. So knowing what works, what doesn’t and how to [...]
Read More5 Text Messages to Trigger Customer Conversion
Whenever your cell phone dings, what is your reaction? Your eyes probably jump to the device, right? That’s assuming you’re not entangled in a fierce debate about the merits of Instagram versus Facebook marketing or immersed in a weekly meeting to dice the week’s sales revenue metrics. Texts—better known as SMS (short message service) messages [...]
Read MoreTop 3 Hidden Cart Abandonment Insights From 514,719 Customer Text Conversations
Shopping cart abandonment is like napalm to every merchant’s revenue and a huge hurdle to scale for marketing ROI. With customer acquisition costs skyrocketing this 2021, you’re probably reeling from the amount of revenue that went unrecovered in the past 30 days. So why don’t you flip the script? The biggest mistake brands and marketers [...]
Read MoreYour SMS Cart Recovery Campaigns Need More Than Just Automation
Typically, an automated SMS cart recovery message includes a reminder, possibly an additional discount on the cart total, and a link that takes the shopper back to their cart. But with the changing times, when consumers crave human interactions, setting up these automated cart recovery messages isn’t enough to drive conversions. You have to ensure [...]
Read MoreSubject Line: Would You Read This?
During the day, we've all put aside some time to check our email or there are those of us who aggressively refresh our inboxes. You delete the spam, you gloss over the promotions, and you find what you're looking for, but every once in a while there's that one that catches your eye. Well-known brands [...]
Read MoreEmail Marketing: 5 Ways To Keep Them Coming Back
Our 5 tips for retaining email list subscribers has been published on TechZulu. Check it out here& below!One of the hardest parts of email marketing is building a subscriber base and getting them to open your emails but that’s only half the battle. Once you have a solid subscriber list and effective on-boarding process, what’s [...]
Read More