Email & SMS
3 Ways to Maximize Your Digital Reach
More than 25 years ago, I began working in the office equipment space. I started running a print shop for IKON Office Solutions. I then moved into color systems sales and then worked for Canon USA as a color systems specialist. After nearly a decade selling hardware and software I decided to shift my career [...]
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The Symphony of Lifecycle Marketing
In the grand orchestra of digital marketing, Lifecycle Marketing (LM) plays the lead, harmonizing the distinct melodies of email and SMS outreach into a cohesive symphony that resonates with audiences far and wide. This advanced concerto is not just about blasting messages into the void; it's about crafting a narrative that engages, converts, and retains. [...]
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25 High-Conversion Email Design Tips Nobody Talks About
This guest post about email design tips is written by Hawke Media partner, Budai Media. Budai Media is an ecommerce email marketing agency founded on the belief that every modern company should focus on their most loyal customers in order to thrive in a challenging ecommerce environment. Learn more about becoming a Hawke Media Partner. [...]
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How to Leverage WhatsApp Marketing (A Guide for DTC Brands)
This is a guest blog post from Hawke Media's partner, LimeChat. Learn more about the Hawke Media Partner Network. As social media and messaging apps continue to dominate online communication, businesses worldwide are seeking innovative ways to harness these platforms for growth. Among them, WhatsApp stands out for its extensive user base, surpassing 2 billion [...]
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A Simple Guide on How to Include Animation in your Emails
Most brand emails are bland and lack visual appeal. Nothing says skip reading this email rather than a massive block of text. So, how do you make a captivating email other than well-written content? Try adding animation. The great thing about adding animation to your email is that it doesn't cost anything, and it can [...]
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12 Lifecycle Emails Every Marketer Should Be Sending (And Automating)
Lifecycle marketing helps inform and persuade customers through the entire buying journey, or lifecycle. Lifecycle marketing is primarily thought of as email and SMS, but can include any digital messaging that educates customers about products and eventually guides them to the point of sale. Lifecycle email marketing should see a 38:1 ROI, increasing the likelihood [...]
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Metrics That Matter for Lifecycle Email Marketing
Lifecycle email campaigns are a fantastic way to get the right emails, to your targeted customers, at the right time. To know what is effective in your email campaigns and what isn't, it's crucial to know the when, who, and what are driving your results. Email marketing metrics help gauge success of campaigns, but not [...]
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How to Grow Your SMS List with the Right People
Nothing gets a person's attention quite like a text notification. Upward of 95% of text messages are opened and read within 120 seconds of receiving the message, making it a superior way to get your point across. Stats like this one will motivate any company to grow their SMS list. Texts are opened and read [...]
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25 SMS Marketing Statistics to Inspire You
SMS marketing may be 2022’s most talked about marketing channel, so what’s causing all the buzz? In this post, we look over the most inspirational SMS marketing statistics and find out why everyone is talking about SMS as a primary channel this year. Check out these statistics: In 2018, SMS was valued at $3.5 billion [...]
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How To Build a High-Performing SMS Marketing Calendar
Marketers need no convincing about the outstanding potential of SMS. Just look at the often-touted 98% open rate as an example of the effectiveness of texting. Despite the compelling reasons to use SMS — such as a 45% response rate compared to 8% for email — brands are often guilty of turning to text irregularly, such [...]
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