Email & SMS
Marketing Mythbusters: 6 Misconceptions that Could Hurt Your Email Marketing Strategy
Email marketing is a critical element to nurturing and retaining customers, but many brands make assumptions that incorrectly guide their email marketing strategy. Let’s break down some of the major misconceptions around email marketing: Related content: Email Marketing Best Practices 1 - Open Rate Indicates Success Having a high email open rate could mean that [...]
Read MoreHow MailChimp is Expanding Beyond Email: 3 New Features
MailChimp is one of the largest email service providers (ESP) in the world. Launched in 2002, MailChimp has historically specialized in streamlining email marketing for all businesses, but SMBs (small and medium-sized businesses, in particular). Lately, Mailchimp has introduced three new features to expand beyond email marketing, making it an all-in-one marketing platform. We’ll take [...]
Read MoreThe Secret to Success: Preparing Your E-Commerce Strategy for the Holiday Season Starts Now!
The holidays are quickly approaching, and if you haven’t started planning your e-commerce marketing strategy yet, you’re already behind. Never fear, because we have you covered with plenty of e-commerce ideas as you head into the busiest time of the year. Here are five key email marketing strategies to deploy this holiday season. 1. The [...]
Read MoreEmail Drip Marketing Campaigns: How to Set up a Conditional Split Workflow to Increase Personalization
Not every subscriber on your email list is on the exact same journey when it comes to making a purchase from your brand. The conditional split feature in Klaviyo is helpful if you want to create a single flow but then curate different content for recipients based on what you already know about them (e.g. [...]
Read MoreHow to Increase B2B Sales With Email Marketing
Increasing sales is the single most important thing you can do for the success and longevity of your business. But it’s not just about raking in cash: more sales means more revenue, and more revenue means you can invest in making your business the best in its class. You can chase B2B sales via various channels [...]
Read More4 Ways to Increase Email Open Rate This Holiday Season
Do you feel like your inbox is absolutely clogged with pre-Black Friday, Cyber Monday, and even Christmas sales and deals? Are you so overwhelmed that you don’t even open those emails? You’re not alone. A study conducted by Yes Lifecycle Marketing tracked nearly eight billion emails sent in Q4 2016 and found that holiday-themed emails [...]
Read MoreAn E-Commerce Marketer’s Quick-Start Guide to SMS Marketing: Templates, Best Practices, and Advice
Introduction When was the last time you checked your phone? Depending on the study you look at, Americans check their phones between 50 and 90 times a day. Plus -- the newest survey on cell phone usage dates back to two years ago… and with our lives becoming increasingly mobile-dependent, it’s safe to say that [...]
Read More3 Essential Revenue-Driving Automations for the Holidays
2019’s Black Friday/Cyber Monday weekend saw opportunities continue to grow for ecommerce retailers. In 2019, more than $28 billion was spent online from Thanksgiving Day through Cyber Monday. However, as we all know, 2019 was a different world, and times have changed drastically. With online shopping already seeing an increase, the consensus is that this [...]
Read MoreMarketing Masters: Getting Explosive Supplementary Results to Email Marketing Using SMS
It is fairly common knowledge that eCommerce businesses should have a healthy amount of their revenue driven by email marketing, approximately 20-30%. However, in a world where inboxes are getting fuller and fuller, it is surprising that we don’t see more brands breaking into the real estate where consumers live 24/7 - their phones. Today [...]
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