Email & SMS
Creating An Optimal Win-Back Campaign
List hygiene is a crucial part of succeeding in email marketing. It's important to know how to use a win-back campaign to not only re-engage your users but also to maintain a healthy and active email list. The formula I’ve learned to love when it comes to a win-back campaign is: the right message + [...]
Read MoreQuick Tips To Getting Started With Email Marketing
With the number of email users worldwide now passing 4 billion, email marketing is as vital as ever for reaching, engaging, and retaining customers. That’s as true for a multi-million-dollar corporation as it is for a small business or start-up. It’s cost-effective too. Email marketing famously yields $38 in ROI for every dollar spent and [...]
Read MoreResponsive vs. Attractive Emails
When it comes to email marketing is it responsive vs. attractive? In my earlier days of being an email marketer, I would automatically assume if a click-through rate was below average it meant the email wasn’t attractive enough. However, thinking about it today, I realize it’s not quite that simple anymore. It’s no surprise that [...]
Read More7 Important Tips to Improve Your Email Open Rates
A significant amount of effort is put into capturing a user’s email address, building various segments, designing emails that look appealing, and delivering a clear message. However, if your recipient does not open your emails, all your effort has gone to waste. To make your life a little easier, here are some helpful tips and [...]
Read MoreEmail Mobile Optimization Tips
Smartphones and the overall mobile experience is here to stay. We as marketers better get used to it and learn to adapt. A recent study shows that more than 88 percent of smartphone users will check email on their phone daily. This can lead to a steep decrease in email activity if you fail to [...]
Read MoreEvergreen Principles of What to Do for Email Marketing
In the ever-growing space of digital marketing, the dos and don’ts of email marketing can revolve as quickly as your inbox does. A “do” today could easily be a “don’t” in a few months. The following list is to provide you with evergreen email marketing principles that aren't subject to change any time soon, and [...]
Read More6 Easy Ways to Boost Your Email Open Rates
It doesn't really matter what you sell - email is the most powerful revenue-driver in the digital marketing ecosystem. But, needless to say, if your customers and prospects don't open your email, you'll never see a dime.Below are the 6 ways to improve your open rates:1 - 'From' NameBelieve it or not, how you show [...]
Read MoreHow to Create the Ultimate Email Marketing Campaign Easily
What’s on the inside of your email marketing campaign is just as important as what’s on the outside. Each email should serve a clear purpose, whether it’s customer retention, direct response, informative, etc. Once you’ve established what kind of email you want to send out, there’s a lot to think about once you hit the [...]
Read MoreEmail Mistakes: How Chubbies Shorts Goofed and Capitalized
Have you ever been on a large email chain when someone forgot to include the link or attachment? Responses quickly come rolling in, reply all, of course. “Hey, you forgot to include the attachment.” “Hey, stupid, there’s no link.” Hopefully, your coworkers are kind enough to never respond with the latter, but hey, email mistakes [...]
Read MoreConnecting the Dots Between Blog Content and Email
Most savvy digital marketers can tell you the importance of search engine optimization (SEO) and how different tips and tricks can be implemented to boost your SEO presence. Some of these best practices include attaching title tags, link building, and adding more keywords to your site. A great way to implement keywords is to build [...]
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