Email & SMS
The 5-Step Guide to Optimizing Emails for Mobile Devices
Every month, Litmus, a tried-and-true email testing and marketing analytics platform, analyzes more than 1 billion emails and shares trends found in various email clients and environments. A post in mid-December caught the eye of digital marketers everywhere when Litmus stated that 55 percent of all email opens took place on mobile devices. It’s worth [...]
Read MoreYour Grandma Can't Read Your Emails: Step Up Mobile Email Design
Getting too many emojis from Nana? They aren’t gonna stop anytime soon—and I love it. Grandparents of this day and age have become increasingly tech savvy and are beginning to explore all the wonders of the iPhone world. Many send emojis, stay up late on Candy Crush, virtually coupon clip in their mobile inbox, and [...]
Read MoreIncrease Click-Through and Conversion with Interactive Email Marketing
Looking for an easy way to increase your email marketing click-through rate (CTR) and conversion? We examine interactive email marketing and whether or not it's a trend worth following. What is Interactive Email Marketing? Email Monks describe interactive email marketing as being a new take on email, "more vibrant and similar to a microsite." Interactive [...]
Read MoreHow the Gmail Update Will Affect Your Email Marketing Strategy
Google began to roll out its Gmail update late last month, complete with new features and a subtle new look. With a focus on user safety and productivity, according to Gmail’s lead product manager Jacob Bank, these new updates include email snoozing, a side panel for access to your calendar and a “confidential mode.” But [...]
Read More5 Ways to Grow Your Email List in a Meaningful Way
If email isn’t already a facet of your marketing strategy, that needs to change right now. Email marketing is one of the biggest revenue drivers for ecommerce businesses, making up to $42 for every $1 spent. That's some serious ROI! 80% of retailers say that it’s also their most important customer retention tool. So, long-story-short, [...]
Read More11 Ways to Boost Your Email Marketing Strategy
Here are 11 ways you can make sure your email marketing strategy is as effective and efficient as possible.1. Gather Your Data - and Use ItWhat type of subject lines best resonate with your users? What time of day or day of the week is best to send emails? How many users are opening your [...]
Read MoreFacebook Messenger Marketing
Using Chatbots in Your Marketing Strategy Facebook has become one of the most important platforms for brands not just to advertise their products to billions of users, but also to interact with those customers in a meaningful way to increase sales. Facebook Messenger marketing can be a versatile tool for advertisers, as it offers personalized [...]
Read MoreKeep Calm and Email On: Email Marketing Best Practices for the Holidays
With Thanksgiving over and done with (although we’re still enjoying those turkey day leftovers), the December holidays are officially upon us! But it’s not too late to start thinking about your marketing strategy for the holiday homestretch. The email marketing is one of the most cost effective strategies. So it’s imperative that your holiday email [...]
Read MoreEmail Marketing Strategy 101: The Basics
In the crowded, omnichannel landscape that marketers operate in, where attention spans are short and loyalty fleeting, email marketing still stands out like a beacon as one of the most effective channels for engaging and retaining customer attention. The average person has more than eight social media accounts to check, but 63% of Americans have [...]
Read MoreEmail Marketing Best Practices: 6 Tips from an Expert
What is Email Marketing? Email marketing is one of the most effective ways to drive consistent sales for your online business. Brands of any size can use email to create new customers and retain existing ones with engaging content. It’s one of the few internet standards without gatekeepers, which means you get to control how [...]
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