Strategy
How to Leverage WhatsApp Marketing (A Guide for DTC Brands)
This is a guest blog post from Hawke Media's partner, LimeChat. Learn more about the Hawke Media Partner Network. As social media and messaging apps continue to dominate online communication, businesses worldwide are seeking innovative ways to harness these platforms for growth. Among them, WhatsApp stands out for its extensive user base, surpassing 2 billion [...]
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Focus Your Growth: 3 Questions to Answer to Scale Your Ecommerce Business
This is a guest blog from our partner, Tydo. Tydo is a business intelligence platform for ecommerce brands, retailers, and agencies that aggregates your data into simple, actionable reports. Launched a successful ecommerce business? Great. Built the infrastructure to support increased sales, traffic, and customer interactions? Excellent! You’re ready to grow. Why should you pursue [...]
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11 Ways to Improve AOV
For many businesses, 2022 was a mixed bag regarding ecommerce revenue and data. Among the unfavorable stories, one bright spot was average order value (AOV). In 2022, AOV increased a whopping 31% for ecommerce websites. If your business didn’t see this kind of improvement, there are some creative ways to improve AOV that can help [...]
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Make Your Cannabis Marketing Stand Out
The cannabis industry is flourishing in the United States. Over half of the adults in the United States have tried it, demand remains high despite inflation, and the fact that it is now legal in 21 states has provided sellers with a growing market for their products. At the same time, sellers face multiple headwinds that [...]
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Improve Your Sustainable Marketing with Hawke Media Partners
It’s more important than ever that companies of all sizes make environmental impact a priority. 55% of American consumers are willing to spend more on eco-friendly products, and 40% go as far to say they’re willing to boycott companies that don’t make efforts to be more environmentally friendly. How do you make sure your brand [...]
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Why User-Generated Content Will Be More Important Than Ever in 2023
User-generated content has been the "next big thing" for years for good reason. People are becoming increasingly skeptical of brands and corporations but remain trusting of their peers and personalized recommendations. In 2022, paid media marketing platforms saw declining traffic and revenue, but organic media continued to thrive. Affiliate marketing saw a massive 25% increase [...]
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Customer Retention Strategies That Actually Work
All too often, the focus when building a marketing strategy lies in acquiring new customers—when, in reality, customer retention is just as important. Not only is it more cost-effective to keep an existing customer than it is to acquire a new one, but research has shown that a 5% increase in retention can boost a [...]
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8 Most Important Retention Metrics (and Their Formulas)
Repeat customers are one of the best measures for success with any growing business. After all, if your customers are happy enough with your products and/or service to return time and time again, this is a fair indication that you're doing something right. Plus, research has shown that even just a 5% increase in customer [...]
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15 Reasons You Need a Marketing Strategy Audit
Your digital marketing strategy is working. You’ve increased market share, improved customer retention, created new customers, established your brand, and have a steady stream of new opportunities. However, how do you ensure you keep generating these returns long into the future? The answer lies in the all-important marketing strategy audit. A marketing services audit is [...]
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The Value of Consistency in Your Marketing Reporting
Online marketers don’t just need data from their analytics software, but they need informative data. That starts with having consistent data across the entire duration of a business’ online marketing efforts. We’ve made consistent and informative data the centerpoint of HawkeAI digital marketing insights tool. Here’s how to ensure the data you take action on [...]
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