Paid Media
The Rise of the Triopoly and How To Get Your Cut of Digital Ad Spend
Digital continues to increase its portion of the ad-spend pie, as it has for several decades. The tipping point was reached in 2020, when digital ad spending accounted for more than half (54%) of total ad spending, according to Statista. Last year, digital ad spending amounted to $153 billion in the U.S. and $356 billion [...]
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How to Optimize Your Amazon Marketing Strategy
Amazon has become the world’s largest online marketplace for two simple reasons: They provide value and convenience to online shoppers They make it simple for sellers to sell their products. Amazon’s massive customer base has brands large and small rushing to list their offerings, hoping to capitalize on the 2.45+ billion monthly visits Amazon earns [...]
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Amazon Listing Optimization 101: What Sellers Should Know
Every eCommerce business would like more sales. Working with Amazon as a vendor can be tricky, requiring not only a knowledge of Amazon’s search algorithms, but also an understanding of what your target customer is searching for. That’s where Amazon listing optimization comes in. What is Amazon Listing Optimization? Amazon listing optimization is the process [...]
Read MoreThe Importance of a Continuous Advertising Strategy
Continuous advertising is when your ads are “always on,” week after week, during slow seasons as well as busy seasons. Long ago, this was a strategy used primarily by large corporations with deep pockets. With large advertising budgets and the deep discounts from buying in bulk, they would run their ads in newspapers, magazines, and [...]
Read MoreHow to Calculate ROAS Benchmarks that Truly Matter to Your Business
ROAS stands for “return on ad spend,” which is the amount of revenue generated from each dollar spent on an advertising or marketing campaign. While return on investment (ROI) can be applied to an entire marketing strategy, ROAS focuses on one specific campaign at a time. How to Calculate ROAS Some advertising channels, like Facebook, [...]
Read MoreAd Copy Strategy 101: Boost Your ROI with These Tips
Paid search and social media advertising have taken off in recent years, with 65% of small businesses engaging in PPC (pay-per-click) marketing. The most popular platforms for PPC marketing include Google Ads, Facebook and programmatic display campaigns. Each channel has its own set of ad copy considerations, and the most successful brands are the ones [...]
Read MoreMedia Planning 101: From Strategic Goals and Budgets to Ad Content and Placement
Gone are the days when you could take a splatter-gun approach to advertising by running a bunch of cheap ads and hoping they hit your targets. Online ads that once cost pennies per click now cost dollars, so it’s vital that you compare their performance to other channels, like broadcast commercials, print ads and native [...]
Read MoreFacebook is Inflating Your Revenue Analytics up to 700%: A New Startup Helps You Find the Truth
Stop me if you’ve heard this before: “Well, we spend a lot of money on Facebook ads, but we’re not 100% sure where it goes or if it works.” A year ago, this was a niche problem for high-performance marketing agencies. For sites like Indiegogo and Kickstarter, eking out even a single-digit percentage of advantage [...]
Read MoreLooking to Boost Your Brand Awareness? Use these Ad Formats
On the surface, brand awareness is a simple concept — before customers will buy from you, they need to know you exist and have some idea of what you offer. As awareness evolves into brand recognition, they will begin to distinguish your brand from the competition, to trust what you have to offer, and to [...]
Read More3 Keys to Smart Media Planning & Media Buying
Brian here, and today let's chat about the keys to SMART media buying & media planning. How you structure your digital marketing mix, no matter how strong your creative, can make or break your digital media campaign. So, I'll give you my 3 top keys to campaign success!1) Understand Your Audience Every campaign is unique, [...]
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