Paid Media
The Importance of Testing
So you have a live digital marketing campaign, and you've found some digital media buys that are working for your brand. You developed a creative concept with your designers, and you're starting to see some clicks roll in. What's next? Today, I'd like to chat with you about the importance of testing, my testing methodologies, [...]
Read MoreBeware of Search Engine Marketing
Search Engine Marketing, sometimes called PPC, is one of the most prevalent forms of digital marketing. Traditionally, this is where most large e-commerce brands spend the bulk of their dollars. While this makes sense for many companies there are still a lot of pitfalls in this form that most aren't aware they are falling into [...]
Read MoreStarting Your Affiliate Program & Keeping it Up
So you have decided that it is time to launch your affiliate program? You have had success on your e-commerce site but you think there may be more opportunity out there for your new affiliate program. This is the ideation behind several marketers who are ready to grow their efforts and see what else is [...]
Read MoreBlogging and the Affiliate Space
Ten years ago the idea of making a career out of blogging would have sounded crazy. Today it is a reality for many creative individuals all over the world. Successful bloggers build an audience by posting interesting content and have the option to make money off of different advertisements utilizing the affiliate space.The affiliate space [...]
Read MoreGranular Targeting – When to Use it and When to Stay Broad
These days, ad-buying platforms offer you a breadth of targeting options and not a ton of guidance around how to do it efficiently. Many people believe that granular targeting yields better results, but from my personal experience I’ve found that this isn’t always true. Don’t get me wrong, I think there is a time and [...]
Read MoreKeep Customers Coming Back: Why Retargeting is so Successful
Years ago, marketers would often say it takes six to seven interactions before a lead will turn into a conversion. Fast forward to 2016, and now that projection is 11 to 13 interactions. Some sources even say 20! Essentially, the market has become so saturated that brands need to interact with audiences even more to [...]
Read MoreBuilding an Acquisition Strategy with Facebook or Google
Imagine you are told to describe your business to someone as efficiently as you can. Would you use pictures or words? Is your business easy to understand or does it take a long description? Are you selling a well-known product or are you first to market? Do you already have a strong customer base or [...]
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Facebook Advertising KPIs: 5 Key Metrics
More Than One Facebook Ad KPI The Facebook ad key performance indicator (KPI) that gets all of the attention is usually the one directly associated with the campaign’s objective. If my campaign is set up to drive mobile app installs or purchases from my e-commerce site, why should I pay attention to anything else? The [...]
Read MoreHow to Design and Implement a Flawless Facebook Strategy
While many consumers think of Facebook purely as a social media platform, it is also an extremely efficient and effective means of reaching your organization’s prospective customers and driving new user acquisition and brand awareness. The benefits of utilizing Facebook for your paid media efforts include, but are not limited to, sizable audience reach, enhanced [...]
Read MoreWhat Is Programmatic Advertising?
If you are still trying to figure out what programmatic advertising is you are not alone. Programmatic advertising is a current hot topic in digital advertising and there seems to be a wide variety of definitions out there as well. Programmatic advertising generally refers to the process of real-time bidding on advertisements using behavioral and [...]
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